Bachelor of Arts in Advertising
The Bachelor of Arts in Advertising in the Lew Klein College of Media and Communication at Temple University provides students with the tools and knowledge needed to advance their creative thinking skills and reach audiences through innovative advertising messaging and methods.
In our Advertising bachelor’s degree program, you learn the fundamentals of advertising, as well as the various aspects of communication that encompass advertising so you are prepared to create professional ad campaigns and presentations for real-life clients. Some of the aspects of advertising you can study include
- art direction,
- branding,
- copywriting,
- media planning,
- research and
- strategy.
The goal of advertising is to build connections between people and brands, ideas and institutions. Unlike public relations, it involves promoting a product, service or organization through paid media—from billboards to social media ads to television or radio commercials. This cutting-edge field is the most visible part of the marketing process and both influences and is influenced by current trends and culture.
What sets apart our Bachelor of Arts in Advertising?
- A dynamic media market: Operating in the fourth largest media market in the country, students in our advertising degree program have access to leading media companies for internships, full-time employment and programs that merge the classroom and the industry.
- Professional development opportunities: Our bachelor’s degree program requires students to participate in either an internship or in Diamond Edge Communications, our student-run advertising agency. Students also participate in national student competitions, including the American Advertising Federation’s National Student Advertising Competition, the One Club Young Ones Competition and the Washington Media Scholars Case Competition. With the support of faculty and off-campus mentors, these options give students the real-world environment and experience needed to sharpen their creative skills and prepare them for a variety of careers in the industry.
- Career-based training: Temple’s faculty teaches students about the concept of advertising on a few levels—a broad view of advertising and its effects on society, and specific career tracks shaped by the various professional roles in the industry. The combined approach helps students realize their full potential as creative practitioners and participants in consumer culture.
